Design

Corporate Identity Overview:

A Corporate Identity is a collection of different elements that make up a company's image. It portrays how a company wishes to identify itself and how it wants others to perceive them.

It is important that organizations have a consistent and professional visual identity. It tells people that you are united as an organization, committed to the needs of your customers and are modern and professional in your behavior. An organization with a coherent corporate identity speaks with a consistent voice, so that all promotional materials from the organization are instantly recognized as being from that organization. This will help to ensure that the organization's existing reputation is not lost and that the company's name maintains its established branding.

The success of a corporate identity depends on faithful adherence to the established guidelines. It is, therefore, imperative that all elements of corporate communication and media are subject to these guidelines to create and establish a clear and consistent image.

A. Corporate Identity Primary Elements:

The primary elements define who the organization is what they stand for their values and their culture. An organization's logo, colors and other reusable graphic elements are the most visible part of an identity. As such, they are the frontline of the company and the familiar face to the customers. Exiqze can assist with the design and development of these primary elements:

• Corporate Colors.
• Corporate Logo.
• Corporate Typeface.
• Graphic Elements.

B. Corporate Identity Stationery Specification:

Exiqze.com can assist with the following stationery specification within a corporate identity:

• Letterheads.
• Continuation Sheets.
• Memos and Faxes.
• Business Cards.
• Complement Slips.
• Envelopes Document.
• Publications, Brochures and Newsletters.